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Advertising IMC Principles and Practice 10th Edition
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: Advertising & IMC: Principles and Practice ~ : Advertising & IMC: Principles and Practice, Student Value Edition (10th Edition) (9780133547900): Moriarty, Sandra, Mitchell, Nancy, Wells, William D: Books
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Advertising & IMC: Principles and Practice, 10th Edition ~ Principles of IMC A set of IMC principles was developed in the ninth edition. Instead of appearing throughout the book, as they did in ninth edition, in the 10th edition these principles have been grouped to form a more comprehensive presentation of the basic IMC concepts in Chapter 18.
Advertising & IMC - Pearson ~ Title: Advertising & IMC: principles & practice/Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota. Other titles: Advertising and IMC
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