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Creating Signature Stories Strategic Messaging that Energizes Persuades and Inspires

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Creating Signature Stories: Strategic Messaging that ~ Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility .

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Creating Signature Stories: Strategic Messaging That ~ Creating Signature Stories (Paperback) Strategic Messaging That Energizes, Persuades and Inspires. By David Aaker. Morgan James Publishing, 9781683506119, 190pp.

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