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Creating Signature Stories Strategic Messaging that Energizes Persuades and Inspires

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Creating Signature Stories: Strategic Messaging that ~ Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility .

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Creating Signature Stories: Strategic Messaging That ~ Creating Signature Stories (Paperback) Strategic Messaging That Energizes, Persuades and Inspires. By David Aaker. Morgan James Publishing, 9781683506119, 190pp.

Creating Signature Stories: Strategic Messaging that ~ David Aaker, "Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires" English / ISBN: 1683506111 / 2018 / EPUB / 184 pages / 1,5 MB Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement.

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Creating Signature Stories: Strategic Messaging that ~ Signature storiesintriguing, authentic, and involving narrativesapply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered .

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The Marketing Book Podcast: "Creating Signature Stories ~ Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker. David Aaker is a Professor Emeritus at the Haas School of Business, University of California, Berkeley, is the Vice Chairman of Prophet is the creator of the Aaker Model™, and has published more than 100 articles and 17 books that have sold well over 1 million copies and been translated .

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The Impact of Signature Stories For Brands with Prophet’s David Aaker ~ In his new book, “Creating Signature Stores: Strategic Messaging that Energizes, Persuades, and Inspires,” Prophet’s Vice Chairman David Aaker discusses the importance of introducing stories .

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