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Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText Access Card Package 15th Edition
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Marketing: An Introduction plus MyMarketingLab - Pearson ~ Description. For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLab TM.. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that .
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