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Integrated Advertising, Promotion and Marketing ~ Integrated Advertising, Promotion, and Marketing Communications Plus MyLab Marketing with Pearson eText -- Access Card Package (7th Edition) Kenneth E. Clow 3.8 out of 5 stars 9
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Pearson - Integrated Advertising, Promotion, and Marketing ~ He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management.
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