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Marketing Strategy Based on First Principles and Data Analytics

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MARKETING STRATEGY Based on First Principles and Data ~ 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics 259 Learning Objectives 260 Introduction 261 Trends Increasing the Importance of the First Principles Approach to Marketing Strategy 263 Overview of the Four Marketing Principles: Problems and Solutions 264 Synergistic Integration of the Four Marketing Principles 267