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All Marketers are Liars The Underground Classic That Explains How Marketing Really Worksand Why Authenticity Is the Best Marketing of All
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All Marketers are Liars: The Underground Classic That ~ All Marketers are Liars (Hardcover) The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All. By Seth Godin. Portfolio, 9781591843030, 240pp. Publication Date: November 12, 2009. Other Editions of This Title: Paperback (4/24/2012) Hardcover (5/19/2005) MP3 CD (4/1/2014)
All Marketers Are Liars: The Underground Classic That ~ All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All Seth Godin Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
All Marketers are Liars: The Underground Classic That ~ Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip,Tribes, Linchpin, and Poke the Box.He's an entrepreneur, the founder of several successful businesses and a popular TED speaker.
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