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Digital Marketing Strategy An Integrated Approach to Online Marketing
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Digital Marketing Strategy - نیماتودی ~ Contents About the author xi About the contributors xii introductionFurther reading1 What is a digital strategy? 1 What’s the story of this book? 2 How to get the most from this book 3 01 What is digital marketing? 5 A history of digital marketing 7 The 4 Ps of marketing 8 Porter’s five forces 13 Brand or perceptual positioning map 18 Customer lifetime value 20 .
Digital Marketing Strategy: An Integrated Approach to ~ Digital Marketing Strategy: An Integrated Approach to Online Marketing Simon Kingsnorth Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals.
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Digital Marketing Strategy: An Integrated Approach to ~ To keep digital marketing and marketing aligned, he has a chapter early on in the book showing how some key marketing models work when applied to digital scenarios. This is very well done and helps to enforce the point he makes about digital being part of marketing, marketing needing to align with business goals.
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Digital Marketing Strategy: An Integrated Approach to ~ A great reference on digital marketing strategy that includes actually what digital marketing strategy is (shocking, no?). It reads a bit like a textbook, which isn’t a bad thing at all, and it might actually be the only book you need (but I haven’t done the necessary research) It includes chapter goals, checklists (my favorite).
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